"Each of us has the opportunity to change and grow until our very last breath. Happy creating." - M.F. Ryan
Lately, I've been grappling with the concept of change. Initially, when I created this brand, it was purely for fun. I was in the Dominican Republic, where my family is from, and I wanted to share music with anyone who would listen. I never expected that so many of you would, and I am eternally grateful for that fact. Those who have been with me for a long time know that this page was called "Code Pink Playlists" for quite a while. However, I had a vision for this brand that I could only bring to life with the right team of people. That's when I decided to partner with Art Rules My Youth and focus on elevating ARMY Radio and ARMY Magazine to new heights. Through change, we aim to create a space where we can highlight and showcase new talent from every corner of the globe every single day.
The point I want to make is that change is the only way forward for emerging companies, brands, and artists. The market is like a winding mountain path, and those of us who aspire to reach the top must learn to navigate shifts in our audience and our own behavior. The questions we should always be asking ourselves are:
Who are you talking to?
Are you targeting Gen Z on TikTok, millennials on Instagram, or professionals on LinkedIn? Each platform has its own unique characteristics and user demographics. By tailoring your content and strategy to match the preferences and behaviors of your target audience, you'll have a better chance of capturing their attention and building meaningful connections.
What are they saying in return?
Social media is not a one-way street; it's a dynamic conversation waiting to happen. Engaging your audience is essential to building a loyal following. Encourage interactions through comments, likes, and shares. Respond to messages and comments promptly, showing your audience that you value their opinions and input. Consider running contests, hosting live sessions, or initiating thought-provoking discussions. By fostering a sense of community, you'll transform your followers into active participants and advocates of your brand.
IF THEY ARE SAYING NOTHING, THAT SHOULD TELL YOU A LOT
Embracing The Change:
Nothing in life will ever remain the same for long. The social media landscape is ever-changing, with new platforms, trends, and algorithms emerging regularly. To stay relevant, you must be willing to adapt and evolve with the times. Keep a keen eye on industry updates, experiment with new features, and analyze your data to understand what's working and what isn't. Don't be afraid to pivot your strategy or try something unconventional. Innovation and experimentation can often lead to unexpected breakthroughs.